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Wednesday, November 14, 2012


I purchased a new eyeliner pencil.

Nothing radical here, folks have outlined their eyes with kohl type substances for thousands of years.

This was marketed by Givenchy, one of the old and classic cosmetic lines. Givenchy does a pretty job of packaging -- the pencil arrived in a shiny black box with silver lettering. Inside that box was the pencil, the silvery cap for it, and a pencil sharpener. 

The latter was a nice touch by Givenchy considering many companies now force you to purchase a sharpener to fit their sometimes unusually sized products. 

I was about to ditch the fancy packaging when something forced me to flip the box over and look at the back side.

That resulted in one of the best laughs I've had in quite some time, with tears running down my cheeks.

In simplistic drawings (three of them in fact) the folks at Givenchy presented directions, yes, directions as to how one might use a pencil sharpener. 

I mean, really? Directions on how to use a pencil sharpener?

How stupid are we becoming that an action a mere child can accomplish is now something that marketing geniuses of what is arguably a sophisticated company believe must be explained to us?

Never mind that presumably the persons using this product are at least humans that have grown past the age of reason and should know how to do this?

Amen, and pass the mustard

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